The Dress is too tight

The Dress is too tight misses the point

Many of you will know that our founder, Doug MacColl, is passionate about Netball as a council delegate for Netball New South Wales and also Treasurer at a netball Association. He was keen to see the #StateoftheGame report on Netball by Liz Ellis and her panel and his thoughts on the report make good business sense outside Netball.

The Sydney Morning Herald take away was was that tight uniforms are turning players away. There was much more to it according to Doug.

Lessons in the report on #vision, #strategy, #workingtogetherfortomorrow, #community, #data and #leadership are universal.

Get the facts – Data shows behaviour and views and is not an end but a start of the journey.

Don’t take a selfie – What you think might not be what others think

Accept the Truth - Data is the only truth even if it is uncomfortable

It is not all bad – don’t forget the positives.

King Canute drowned – You cannot hold back the tide of change.

Wave the same flag – have a unified vision and strategy and consistently apply it

Digital engagement matters – In 1968 it was 15 minutes of fame. In 2020 Doggface proved that you only need 15 seconds for a 374% jump in sales.

Rinse and repeat leads to defeat – business as usual and standing still is really going backwards.

Make it easy - hard is a stop sign

What gets measured gets done but start with trust and consistency – no point measuring something if the information is not transparent and consistent

Read here for his full thoughts

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